Mike Flanagan

Mike Flanagan is an experienced marketing and insights professional currently serving as the Head of Insights at SNDL Inc. since 2023, and as Principal at Flanagan Consulting since 2020. Previously, Mike held the role of Senior Marketing Manager at Auxly (2021-2023), as well as Director of Insights at Lift & Co. Expo (2019-2020) and Senior Manager of Consumer Insights & Strategy at Labatt Breweries of Canada (2015-2019). With a strong background in consumer insights and marketing strategy, Mike has collaborated with brand and innovation teams to support portfolio strategy, brand positioning, and product development. Career foundations include serving as Senior Account Manager at Ipsos Reid UU (2010-2015) and Research Manager at Camelford Graham (2006-2010). Mike possesses a BA in Psychology from the University of Waterloo and multiple certificates in E-Business, Advertising, and Nonprofit Management from esteemed institutions in Canada.