Barbara Balazova

Barbara Balazova is a Senior User Acquisition Specialist at Socialpoint with extensive experience in optimizing user acquisition campaigns across major gaming titles such as Dragon City, Monster Legends, and Top Troops. Responsibilities include managing and optimizing campaigns on various platforms, executing retargeting strategies, reporting to key stakeholders, and integrating new partners to enhance channel diversity. Additionally, Barbara is a Co-Founder of Gamecast, a Slovak-language podcast focused on educating audiences about the gaming industry. Previous roles include User Acquisition Manager at Pixel Federation and Advertising Campaign Specialist at Amazon, where expertise in campaign management, budget allocation, and performance optimization was developed. Barbara holds a Bachelor's degree in Foreign Languages and Intercultural Communication from Ekonomická univerzita v Bratislave.