Guylaine Fafard

Guylaine Fafard is an experienced marketing professional currently serving as an Analyste - Stratégie mise en marché at SAQ since October 2012. In this role, Guylaine contributes to commercial and strategic decision-making and advises on market planning, budget management, and schedule organization, while being responsible for the business plan of the offering management service. Previously, Guylaine held the position of Analyste Marketing Relationnel - Programme de reconnaissance client at SAQ, where efforts focused on developing relational marketing projects through analyses and strategy recommendations. Prior experience includes roles as Conseillère Marketing at Metro Richelieu Inc and Account Executive at Direct Antidote, along with a position as Spécialiste, Ventes au détail at Petro-Canada. Guylaine Fafard holds a DESS in Communication Marketing from HEC (2006-2008) and a BACC in Administration Marketing from Université de Sherbrooke (2001-2004).