At the SAQ, we are committed to offering Quebecers a world of discovery. We import, distribute and market more than 35,000 wines, beers and spirits from 3,700 suppliers from 80 countries. To meet the needs of our customers, we operate a sales network made up of 410 branches and 426 agencies located throughout Quebec, as well as a transactional site, SAQ.com. 

Thanks to the passion and know-how of our 7,000 employees, 93% of our customers say they are satisfied with their experience with us. In 2019-2020, we supported more than 300 organizations and events and paid a dividend of $ 1.226 billion to the Government of Quebec, while ensuring that our operations are carried out with respect for communities and the environment.

Jacques Farcy

Pouneh Khalilzadeh Ph.d., Mcb.a., Ccm

Carl Boucher

Plp/Lap Sandra Innocent

Quang Bao le

Luc Bourdeau

Marie-Hélène Lagacé

Dominique Bonin

The Marketing team at SAQ is responsible for the development and execution of strategic marketing initiatives to promote our diverse portfolio of wines, beers, and spirits. This includes analyzing market trends, managing customer relationships, leading e-commerce and content marketing efforts, coordinating event marketing and sponsorship activities, and overseeing brand positioning. They aim to enhance customer satisfaction and engagement while ensuring the brand's presence is strong across multiple channels and platforms throughout Quebec.

Marketing

Business Intelligence and Data Analysis Team

Information Technology

Marketing

About

Team members

Other teams at SAQ

Business Intelligence and Data Analysis Team

Information Technology