Mike B.

Mike B. has extensive work experience in marketing and sales roles. Mike most recently worked at Society Brands as the Director of Revenue Strategy starting in March 2023. Prior to that, they were a Senior Manager of Demand Generation at Lucira Health from March 2022 to April 2023. During this time, they developed and executed performance-based demand generation plans and oversaw digital paid media strategy.

Before Lucira Health, Mike worked as a Senior eTail Manager at CMC Group from March 2021 to March 2022. In this role, they optimized marketplace participation and demonstrated year over year growth in e-commerce sales and profit.

From August 2018 to March 2021, Mike served as an Amazon Marketing Manager at Foundation Wellness. Mike managed Vender Central and Seller Central on Amazon, developed advertising and merchandising strategies, and implemented marketing initiatives.

Prior to Foundation Wellness, Mike worked as a Manager of Global Search Strategy at Performance Health from November 2016 to September 2018. Mike updated and managed search engine tools, analyzed customer search behavior, and optimized search results for all search terms.

Mike's earlier experience includes roles as a Senior Marketing Manager and Senior Copywriter at V&V Management from August 2014 to March 2016. Mike created persuasive video sales letters, email campaigns, and managed marketing funnels.

Lastly, Mike started their career at Suarez Corporation Industries as a Creative Copywriter and Marketing Manager from March 1995 to August 2014. Mike created compelling front-end offers and effectively coordinated multiple departments for successful promotions.

Mike B. attended The University of Akron from 1998 to 2002, where they studied Marketing/Marketing Management, General. No degree information is provided.