Ian Lavallee

Vice President at Soda & Lime

Ian Lavallee has a diverse work experience spanning different industries. Ian recently joined Soda & Lime in 2022 as Vice President. Prior to that, they worked at West Coast Customs, Inc from 2021 to 2022 as Chief Operating Officer.

Ian's longest tenure was at FOX Sports from 2012 to 2021, where they served as Head of Marketing. During their time there, they implemented various strategies to optimize viewership and consumption across multiple regions. Ian transformed the revenue growth strategy, pioneered a day spending strategy for sports leagues, and spearheaded a digital monetization strategy. Ian also reinvented the strategic marketing roadmap, led omni-channel marketing initiatives, and designed unified marketing campaigns.

Before FOX Sports, Ian worked at Hormel Foods as a Senior Product Manager from 2007 to 2012. Ian was responsible for managing products and contributing to sales growth.

Ian's earliest experience was at J-Door, where they served as VP Sales Operations from 2001 to 2007. Ian championed operational streamlining efforts and implemented a sales operations process that led to significant business growth.

Overall, Ian Lavallee has demonstrated expertise in marketing, operations, and sales, with a track record of driving revenue growth, reducing costs, and improving efficiencies.

Ian Lavallee has completed training at Dale Carnegie Training, where they obtained certifications in Effective Communications and Human Relations, High Impact Sales Presentations, and Leadership Training for Manager. Ian also attended the University of Southern California, specifically the USC Marshall School of Business, but no degree information was provided. Finally, Ian Lavallee earned a Bachelor of Science degree in Marketing from the University of North Carolina Wilmington.

Links

Previous companies

West Coast Customs logo
Hormel Foods logo

Timeline

  • Vice President

    June, 2022 - present