Lynne Dejadon

Lynne Dejadon is a seasoned professional with extensive experience in brand development and product management. Currently serving as Vice President of Brand Development at Sofft Shoe Company Inc. since November 2021, Lynne oversees Apparel and Accessories product development, sourcing, merchandising, and brand management, while also directing marketing initiatives across various channels. Prior to this role, Lynne spent over three decades at Sofft Shoe Inc., where responsibilities included division management and significant contributions in product management and customer service. Lynne holds a Bachelor of Science degree in Marketing from Southern New Hampshire University, earned between 1981 and 1985.