Loth Rodriguez

Loth Rodriguez is an experienced Digital Marketing professional currently serving as the Digital Marketing Manager at Yaydoo since April 2022, overseeing areas such as performance marketing, CRM, and digital marketing analytics. Prior to this role, Loth held positions including Paid Media Specialist Senior and Lead Generation Specialist in various organizations such as Mendel and Edenred México, where responsibilities included generating high-quality B2B leads and optimizing marketing strategies. Loth also contributed to digital marketing and e-commerce initiatives at Grupo CTO América and played key roles in marketing management at BuróMC Seguridad Informática and BMobile Grupo Scanda, focusing on lead generation and campaign management. Loth holds a Master's degree in Digital Marketing and a Bachelor's degree in Marketing from Universidad Latinoamericana, S.C.