Annie Kreighbaum

Annie Kreighbaum has a diverse and extensive work experience in the beauty and creative industry. Annie co-founded Soft Services in 2019 and currently serves as the Chief Creative Officer. Prior to that, Annie held various roles at Glossier, Inc. from 2013 to 2018. Annie began as the Editorial Director at Glossier + Into The Gloss, then moved up to become the Executive Editorial Director. Annie later transitioned to Vice President of Brand Development at Glossier, where they played a key role in developing the brand's identity. Annie's responsibilities included overseeing content strategy and creation, campaign art direction, casting, rollout strategy, social strategy, email strategy, and content optimization. Their experience showcases their expertise in brand storytelling and their ability to align editorial and creative concepts with business objectives.

Annie Kreighbaum's education history includes studying Public Relations, Advertising, and Applied Communication at The University of Texas at Austin. The specific duration of their studies and whether they obtained a degree are not provided.