Joel Bernhard

Country Manager at Soft2Bet

Joel Bernhard is an experienced professional in marketing and management, currently serving as Country Manager at Soft2Bet since August 2023. Previously, Joel held significant roles at LeoVegas Group, where responsibilities included Group Head of Sports Marketing and Head of Expekt. Joel's tenure at Betclic Group and Cherry AB involved leadership positions, managing operations and marketing for various online casino brands across multiple markets including Sweden, Norway, Finland, Germany, the UK, and Japan. Earlier in the career, roles ranged from Marketing Manager at Phone House to Campaign Project Manager at Hi3G Access AB, along with foundational experience in public relations at LEWIS PR. Joel holds a Bachelor of Science in Business Administration with a focus on Marketing from Stockholm University, complemented by international study experiences.

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