Mikael Mäkelä

Mikael Medzhidov is a Consulting Analyst at Acumen - Smart Revenue Management, starting in October 2023, where contributions include delivering analyses and recommendations for global CPG clients to optimize promotional investments and improve margins. Previous experience as a Data Consultant at Artefact involved independently managing client communications and presenting high-quality deliverables in high-pressure settings. As Consultant Team Lead at 180 Degrees Consulting, Mikael led a team in advising a sustainability start-up on market entry and customer acquisition strategies. Early in the career, Mikael contributed to developing a market-entry strategy for a global manufacturer at London Strategic Consulting. Educational background includes a Bachelor's degree in Economics & Management from King's College London and A-levels from Queen Ethelburga's Collegiate.