Eduardo Vieira

Mr. Vieira is responsible for directing the Company's external and internal communications functions in the region, leading SBGI's marketing, public relations, content, events, digital and corporate communications. He also works with the SoftBank Latin America Fund’s 50+ portfolio companies to foster alignment and value creation across the SoftBank ecosystem.

Mr. Vieira joined SBGI after a career of more than 23 years as a journalist, digital entrepreneur and corporate executive. Most recently, he was a Founding Partner of Ideal, the first digital PR agency in Latin America and a Partner at WPP Plc. in Ideal Group in Brazil, the holding company that oversees H+K Strategies and Ogilvy PR operations in the region, as well as serving as President and Co-CEO for Latin America and as a member of the Global Leadership Council at Hill+Knowlton Strategies, one of the world’s largest PR firms.

Previously, Mr. Vieira was an awarded journalist, covering technology, innovation, media and business segments for media outlets such as ÉPOCA, EXAME, INFO and Gazeta Mercantil.

Mr. Vieira serves in an advisory capacity for a number of organizations, including as a Member of the Board and Partner at Esfera Brasil, an Editorial Board member and Columnist at Fast Company in Brazil, and a Board Member for PRCA Latin America. He is the author of Os Bastidores da Internet, a national bestseller in Brazil. He received his B.D. in Journalism from University of São Paulo and has post-graduate certifications from Seoul National University (SNU), Harvard and Wharton Online.