Bob Humphreys

Bob Humphreys is the Vice President of Marketing, Demand Generation and Digital at Softchoice, where they lead all marketing and e-commerce initiatives while driving revenue growth. Previously, Bob held significant roles at IBM, including Global Program and Digital Strategy Leader for FinTech and Digital Marketing Leader for North America, where they successfully managed multimillion-dollar budget operations and led major digital transformations. Bob also served as Senior Director of Digital Strategy at Thomson Reuters, driving strategic shifts to enhance the customer experience across various sectors. They earned an MBA in Marketing from the University of Toronto.