SoftClub Company
Alexey Semchenko has extensive experience in marketing and partner relations within the gaming and technology sectors. Currently serving as Partner Relations at SoftClub Company since January 2020, Alexey facilitates the publishing of video games in Russia. Prior roles include Head of Marketing at WAVIoT, where moderation of administrative barriers was key to advancing IoT standards, and Platform Relations Manager at My.com, focusing on game porting to consoles. Alexey also held various positions at Altarix, Gaijin Entertainment, Nival, Astrum Nival, Mail.Ru, and StarForce Technologies, contributing significantly to smart city initiatives, game publishing, and global project management. Alexey holds a Master's degree in economics and management from the National Research Nuclear University MEPhI.
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SoftClub Company
SoftClub is the major publisher, distributor, developer and provider of marketing, localization and merchandising services for computer and video games in Russia, CIS and Eastern Europe. SofClub is proud to be a partner of major publishers: Activision-Blizzard, Bethesda Softworks, Capcom, Electronic Arts, Konami,Rockstar Games, SEGA, Square Enix, 2K Games, Ubisoft, WB Games and many others. Since 2010 SoftClub is an exclusive distributor of Sony Computer Entertainment Europe. SoftClub continues to develop videogames for various platforms with its in-house teams and in cooperation with the leading Russian and international developers.