Massimo Facchinetti

Massimo Facchinetti is an accomplished entrepreneur and marketing automation expert, currently serving as Founder and CEO of 4Plays Italia since July 2011, where the company specializes in lead generation and business development. Facchinetti also holds the position of Partner at 4Plays Digital, focusing on the transformation of IT partners to cloud solutions, and serves as a Strategy Advisor for SoftJam SpA, advising on multi-year business plans. Previous experience includes significant roles at Lemon Operations, Sintra Digital Business, Netalia, and Sme.UP SpA, where Facchinetti contributed to digital marketing, sales strategy, and brand development. With an educational background in Economics and Social Sciences from Università Bocconi, Massimo Facchinetti has demonstrated expertise across various domains in the business and technology sectors.