Alena Skira

Alena Skira is an experienced marketing and brand management professional with a strong background in PR and communications. Currently serving as Brand Manager at SOFTSWISS since October 2021, Alena is responsible for developing marketing strategies, conducting market research, coordinating integrated marketing campaigns, and managing PR activities across multiple markets including Poland, Georgia, Malta, and Belarus. Prior experience includes roles as Lead Marketing Manager at Cotvec, where Alena launched a new brand and implemented marketing strategies, and as PR/SMM Manager at Labs Publicity Group for the IT startup Vione.me. With additional experience as Business Development Manager and Communications Specialist, Alena possesses a robust educational foundation in Marketing and Linguistics from prominent Belarusian universities.