Karthick Ramachandran is a Marketing Specialist at SoftwareOne, with a professional background that includes roles at EY Technology Solutions as a Marketing Automation Associate, and at Position² as a Junior Marketing Automation Analyst and Marketing Automation Trainee. Karthick has experience in campaign management, data governance, and hands-on development and execution of marketing campaigns, particularly utilizing Marketo for email segmentation and lead generation. An internship at Sobus Insight Forum allowed for the development of a new business model through secondary research. Karthick holds a Postgraduate Degree in Marketing from the International School of Management Excellence and a Bachelor's Degree in Commerce from JSS College of Arts and Science.