Bonnie Madeley

Bonnie Madeley is a Digital Marketing Manager at Softway since September 2011, where data-driven decisions shape the company's marketing strategies in collaboration with cross-functional teams. Previously, as a Change Management Strategist, Bonnie contributed to culture change management for a Fortune 10 company through impactful internal communications. In earlier roles, Bonnie served as a Digital Strategist, focusing on front-end development and client consulting, and as an Internet Marketing Analyst responsible for ad campaign planning and performance monitoring. Earlier experience includes serving as a Business Development Associate, Outreach Intern at Texas Campaign for the Environment, Marketing Intern at Zoes Kitchen, and Intern at Alliance Francaise de Dallas. Bonnie holds a Bachelor's degree in Finance and French from Southern Methodist University, completed in 2011.