Softwood
Muhammad Rizwan is an accomplished professional with extensive experience in the textile industry and academia. Currently serving as Director at Softwood since 2008 and as Partner at Business One since January 2007, Muhammad Rizwan has spearheaded textile sourcing from Pakistan, leveraging a global network with offices in Pakistan and France. Prior roles include Director of Marketing at Nishat Chunian from 1998 to 2006, where responsibilities included overseeing a substantial marketing operation with significant revenue and employee management. Additionally, Muhammad Rizwan has served as Assistant Professor at the University of Management and Technology and as Visiting Faculty at Lahore University of Management Sciences. Educational credentials include a CFA from the CFA Institute, an MBA from Lahore University of Management Sciences, and a BSc in Textile Engineering from National Textile University.
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Softwood
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The idea for Softwood was initiated with a view to come up with work practices that are different, innovative and create value for all the stakeholders. We offer the ultimate solution for sourcing superb quality textiles from Pakistan. Leveraging supplier relationships built over last few years, Softwood has direct access to a large number of reliable suppliers. We turn your ideas into reality with our comprehensive product development capabilities - matching creativity with proven development experience. Our basal strength lies in our strong team with years of hands on experience across a wide spectrum of the textile industry. This team of votive professionals is actively involved in sourcing quality textiles from Pakistan at best possible price. We are sure to provide unmatched service to create maximum value for our customers as well as suppliers. Innovation and perfection of the product are imperative to Softwood. The key strength of the company lies in the areas of product development, productions, coordination & communication.