Celso Lopes Pio Junior is an experienced sales leader with a strong background in the food and beverage industry. Currently serving as Head de Vendas Sul at Softys since January 2024, Celso previously held the same title at Indústrias Anhembi Ltda from September 2021 to January 2024. A long tenure at Unilever Food Solutions from September 2010 to September 2021 involved roles such as Líder Nacional Canal Atacado and Líder de Negócios Sênior - Regional Sul - Distribuidores, where responsibilities included structuring customer service models, digitalizing sales channels, and managing sales teams across the Southern region of Brazil. Celso began the career at AmBev in various sales positions from 2000 to 2010, culminating in the role of Supervisor de Vendas. Celso holds a specialization in Gestão de Negócios from Pontifícia Universidade Católica do Paraná, completed between 2010 and 2012.