Tania Troya

Tania Troya is a seasoned UX Designer with extensive experience in creating user-centric solutions across various industries. Currently employed at Soho since March 2022, Tania has been instrumental in developing a user experience strategy for a Bitcoin wallet targeting users with limited knowledge of cryptocurrencies. Prior to this, Tania served as a UX Designer at TODOPOSI, leading the design team for a B2C app project for SUMMIT Broadband, and as a CX Consultant at Opinno Ecuador, focusing on business banking research and digital banking app design. Tania's earlier roles include innovation consulting, service design in the dental and banking sectors, and academic contributions as a Graphic Design professor. Tania holds a Master in Advanced Design and a Licentiate degree in Industrial Graphic Design from prestigious institutions in Chile.