Alejandra Díaz

Alejandra Díaz is a seasoned creative professional with extensive experience in graphic design, marketing, and creative direction. Currently serving as a Senior Creative and Senior Copywriter at SoHo Square since April 2022, Alejandra previously held the role of Directora creativa y de arte at Peter Jordan, leading creative efforts for prominent brands such as Honda and Banco Ficohsa. Earlier roles include Coordinadora de mercadeo and Jefa de creatividad y web at Universidad del Valle de Guatemala, where strategic marketing and institutional branding were key responsibilities. Alejandra's background also includes impactful contributions as a Senior Graphic Creative at FS COMUNICACION and as a designer at Icone Marketing and Instituto Guatemalteco Americano. Alejandra holds a Licenciatura in Diseño Gráfico en Comunicación y Publicidad from Universidad del Istmo, obtained between 2006 and 2010.