Virpi Niemelä

Virpi Niemelä has extensive experience in category management, specializing in daily consumer goods, cosmetics, and nonfood products. Currently serving as a Category Manager at SOK since May 2008, Virpi has held multiple titles, overseeing product portfolios, pricing, sales development, supply chain management, and supplier relations for various chains including Sokos, Emotion, Prisma, and S-market. Prior experience at Tradeka Oy from January 2002 to May 2008 included roles as Category Manager and Category Manager Trainee, focusing on cosmetics and personal hygiene. Virpi holds a degree in Business Administration from Haaga Instituutin Ammattikorkeakoulu and also studied at Northumbria University in 2001.