Pekka Haverinen

Pekka Haverinen is an accomplished marketing and communications leader with extensive experience in various roles across multiple industries. Currently serving as Kaupallinen johtaja / SVP Commercial at Sokotel Oy, Pekka oversees marketing, communications, and revenue management for a portfolio of hotels under brands such as Sokos Hotels and Radisson. Previously, as SVP of Marketing and Communications at SOK, responsibilities included managing marketing for retail and hospitality sectors in Finland and Estonia. Pekka’s career also features significant positions at LullaMe, S-Pankki, Microsoft, Nokia, Procter & Gamble, and Neste Oil, showcasing a strong background in product marketing, brand management, and strategic sourcing. Academic credentials include a Master's degree in International Marketing from Turku School of Economics and further education in Service Design from Aalto University.