Marketing and Market Analysis

The Marketing and Market Analysis team at NRG Energy is responsible for crafting and executing comprehensive marketing strategies that drive lead generation for both gas and electric services, segmenting the market for targeted campaigns, analyzing consumer data, and optimizing digital marketing efforts. This team employs a range of professionals skilled in areas such as digital marketing, market research, user experience, brand management, and sustainability strategy to enhance customer engagement and support the company’s mission of creating a sustainable energy future.