Eliza Firkowska

Eliza Firkowska (Grzybowska) has a strong career history in marketing and leadership roles. Eliza is currently working at Solenis as the Global Product Director TASKI. Prior to this, they held the role of Marketing Director Central Eastern Europe at Solenis, where they led a team of 11 and spearheaded organizational and digital transformation.

Before joining Solenis, Eliza worked at Brown-Forman as the Marketing Manager for Finlandia & Emerging Brands, managing the Finlandia Vodka business in Poland and overseeing the strategy development, annual plans creation, and delivery. Eliza also took charge of the management of the Emerging Brands Portfolio.

Eliza's previous experience includes positions at Bacardi, where they served as the Distributor Markets Manager for Baltics, Czech Republic, and Slovakia, responsible for developing strategic relations with international distributor partners. Eliza also held the role of Head of Marketing - Poland at Bacardi, where they were accountable for the P&L elements, portfolio strategy development, and leadership of the marketing department.

Prior to joining Bacardi, Eliza worked at PepsiCo as a Senior Brand Manager for Lay's, where they managed the Lay's brand and was accountable for annual plans creation and execution. Eliza also served as a Brand Manager for the Starfoods Portfolio at PepsiCo, responsible for managing a complex portfolio of brands.

Eliza started their career at Unilever Poland as a Brand Development Specialist, focusing on the Rama brand. Eliza also gained experience as an Assistant Brand Manager at PZ Cussons Polska S.A., where they managed the E fabric softener line for Poland and CEE.

Overall, Eliza Firkowska (Grzybowska) has extensive experience in marketing, leadership, strategy development, and portfolio management in the consumer goods industry.

Eliza Firkowska (Grzybowska) completed their education with a Master's degree in Marketing and Management from Poznan University of Technology, which they attended from 1999 to 2004. In 2004, they briefly studied Marketing at the University of Liège. Eliza then pursued post-graduate studies at SGH Warsaw School of Economics from 2018 to 2019, specializing in Financial Management. Apart from their formal education, Eliza also obtained additional certifications in Content Marketing: Distribution Strategy from LinkedIn, and Value-Based Pricing from LinkedIn in 2022 and 2019, respectively.