Alfonso Martínez

Alfonso Martínez Vicente has a diverse range of work experience in the marketing and technology sectors. Alfonso began their career as a Junior Account Executive at dec bbdo, where they conducted market research and reported project updates. Alfonso then embarked on an entrepreneurial venture with Gumpaper, a company focused on socially responsible advertising. Alfonso successfully patented an innovative advertising support system and managed the production of these supports.

After Gumpaper, Alfonso worked as a Marketing Associate Consultant at Vennova, where they developed and implemented strategic marketing projects for clients such as Mazda, Seat, and Volkswagen. Alfonso then joined Cuatroochenta, initially as a Business Analyst and later as a Product Manager. As a Business Analyst, they analyzed and recommended optimal technology solutions for clients, coordinating and supporting international offices. During their time as a Product Manager, they oversaw the development of a software called 480interactive, targeting marketing agencies, publishers, and other businesses. Alfonso successfully grew the user base to over 26,000 active users and secured clients such as Unidad Editorial, Banco Santander, and Fnac. Alfonso's experience culminated in their appointment as the Chief Operating Officer of Cuatroochenta, where they established company culture and vision, designed and implemented action plans to achieve strategic objectives, and fostered employee alignment with corporate goals. Throughout their career, Alfonso has demonstrated their expertise in marketing, technology, business analysis, and project management.

Alfonso Martínez Vicente completed their Executive MBA degree from the Universidad Católica de Valencia San Vicente Mártir from 2019 to 2020. Additionally, they obtained a certification in Innovation from the APD (Association for Progress in Management) in September 2019.