Ignacio Soto

Brand Ambassador at Soluciones Cuatroochenta

Ignacio Soto has a diverse and extensive work experience history. Ignacio began their career as an Events Producer Executive at Engloba+, where they developed and managed events for various companies. Ignacio then worked as a Brand Ambassador for Diageo, promoting and ensuring compliance with the communication strategy for the Johnnie Walker brand.

From there, Ignacio became a Junior Account Executive at iForce LTD, where they handled event management and business opportunities between Spain, Greece, and the UAE. Ignacio then took on the role of Brand Manager for Mossto, developing the marketing and communications strategy for the brand.

Ignacio then worked as a Marketing Executive for Cosentino, where they collaborated with the marketing team on projects, campaigns, and communication material in Italy. Ignacio later became a Marketing Consulting Partner at Grupo Gestoria Pastor, providing marketing and branding services to small and medium-sized companies.

In 2016, Ignacio joined Azimut Electronics as a Marketing Communications Manager, reporting directly to the CEO and overseeing marketing activities for multiple divisions within the company. Ignacio focused on implementing marketing and communications plans, managing campaigns, and handling media planning.

From 2017 to 2021, Ignacio worked at SOTO | Management Services as a Senior Consulting Associate, specializing in business development and investment consulting in the technology sector. Ignacio provided creative and effective solutions to help clients establish their presence in the market.

Most recently, Ignacio has joined Cuatroochenta as a Marketing & Business Development Manager in the Cybersecurity Area. In this role, they are responsible for driving marketing initiatives and business development strategies in the cybersecurity sector.

Overall, Ignacio Soto's work experience showcases their expertise in marketing, business development, event management, and consulting, with a particular focus on the technology and cybersecurity sectors.

Ignacio Soto has a diverse education history. Ignacio started their academic journey in 2006 and completed their Licenciatura degree in Publicidad y Relaciones Públicas at CEU Cardenal Herrera University in 2011. In 2010-2011, they participated in the Erasmus Program at AP Hogeschool Antwerpen, studying Communication Management.

In 2015-2016, Ignacio pursued a Master of Science (MSc) in International Marketing at the University of Birmingham. Ignacio further enhanced their skills and knowledge in Digital Marketing by completing the Programa ThePowerMBA con especialización en Digital Marketing at ThePower Business School from 2020 to 2021. This program also conferred him with an (MBA) Business and Digital Marketing Expert designation.

Additionally, Ignacio obtained a professional certification, Nº Colegiado: 00434, in Marketing y Publicidad, RRPP y Comunicación Aplicada from the Colegio Oficial de Publicitarios y Relaciones Públicas de la Comunidad Valenciana in 2018.

To further expand their expertise, they obtained several business certifications from Harvard Business School's Harvard Manage Mentor program. These certifications include Digital Intelligence, Leading People, Negotiating, Persuading Others, Project Management, and Time Management, all of which were acquired in July 2022.

Moreover, in January 2021, Ignacio completed a specialized program in Digital Marketing offered by ThePowerMBA, adding to their professional qualifications.

Links

Previous companies

Diageo logo

Timeline

  • Brand Ambassador

    July 1, 2023 - present

  • Marketing & Business Development Manager at Cibersecurity Area

    April, 2021

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