Soly
Maria Hirschfeld is an accomplished marketing professional with extensive experience in performance marketing and consumer acquisition. Currently serving as the Head of Performance Marketing at Soly since March 2024, Maria previously held key leadership roles at Tiqets from July 2017 to May 2023, including Head of Consumer Traffic and Head of PPC, where Maria was instrumental in aligning acquisition strategies with overall company goals and driving growth through automation. Earlier in Maria's career, experience as Relationship Manager at Bisner involved expanding the company’s workforce and implementing a communication strategy to enhance brand awareness. Maria holds a Master's Degree in Marketing Management and a Bachelor's Degree in International Business Administration, both from Rotterdam School of Management, Erasmus University.
Soly
Soly is an international Clean Energy Tech company with a mission to make solar energy available to everyone. The company was founded in the summer of 2013 by brothers Patrick and Milan van der Meulen. The brothers were inspired at a young age by Al Gore’s documentary “An Inconvenient Truth” and have since decided to use their entrepreneurship ‘As a force for good’. The company is today one of the European market leaders in the field of decentralized energy generation and storage through solar panels, batteries and charging stations. Soly focuses on the residential and business markets and is active in the Netherlands, South Africa (2019), Belgium (2022), Germany (2023) the United Kingdom (2023) and Italy (2024). By developing its proprietary software platform, Soly is one of the most capital-efficient energy providers with only 140 employees across six countries. The Soly platform won a spot in the Deloitte Technology Fast50 in 2021. Soly is an impact driven company and since 2018 B Corp certified. B Corp is an international label for companies that strive for the highest standards of sustainability, financial transparency, and social justice.