George Rieber Jr.

Mr. Rieber is responsible for front-end residual evaluations for all material handling, aerials, and construction assets as well as managing the operations of Somerset Equipment Sales. Mr. Rieber is an expert in remarketing assets and oversees all of this process, from equipment inspection to advertising and marketing for direct sale or consignment. He presently consults with and remarkets assets for many financial institutions as well as Somerset’s end user clients.

Actively buying and selling equipment for nearly 25 years, Mr. Rieber possesses extensive knowledge of real time valuations, as well as future and residual values. He has been trading equipment since 1991 and has built a reputation for honesty and integrity in the material handling industry, which he attributes to his continuing success.

As a former client of Somerset Capital, Mr. Rieber was brought on board in 2006, to create and develop what is now Somerset Equipment Sales. In 10 years, the division has grown to include a 45,000 sqft warehouse in Illinois with a consistent inventory of 350 pieces of equipment and sales stretching over five continents.

Mr. Rieber holds a Bachelor’s in Business Marketing from Illinois State University.