In 2012 Danni Alves Braithwaite founded SOMEWHERE to create
a home for the kind of labels she loves. Fresh, new brands that are
innovative, creative and desirable, with an emphasis on craftsmanship
and quality.
SOMEWHERE is female owned and led and fully devoted to sustainable
ways of creating commercial success. For us this needs to be a future norm
because nothing’s more important than the future - both the planet’s and
our brand’s.
Our brand-directed consultancy service can take care of your brand
development, market entry, range planning, tradeshow planning, retail
training and after-sales management. Our expert team will create a fully
tailored approach to helping your brand expand and flourish.
Our showroom is a 250sqm former warehouse in the heart of South
London. We’ve transformed the building into a beautiful airy, industrial space
that perfectly reflects the playful aesthetics and contemporary designs of
our brands and from here we’ve launched aspirational labels like Baum and
Pferdgarten and Stine Goya into the UK and Irish markets.
SOMEWHERE is known throughout the industry for having an instinct for
sourcing the most exciting new brands from around the world. Each one
eclectic and unique, but all of them unified by their craftsmanship, modern
femininity and playful attitude. For us it’s all about finding brands that we
feel passionate about - brands that we can feel proud to bring to our
strong, active client base which includes all the leading online, department
stores and multi-brand boutiques.

SOMEWHERE Agency

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