Nazza Lara

Nazza Lara is an experienced content and digital marketing professional, currently serving as a Gestor de contenido - Ecosistema Digital at MACH since August 2022, where responsibilities include managing multi-channel content and executing promotional campaigns for financial products. Previous roles include content writer at Houm, specializing in generating engaging content to enhance web traffic and SEO, and content marketing strategist at Digevo, focusing on digital content strategies. Nazza also has a background as a Community Manager at Redon Publicidad, managing content for the Kunstmann beer brand across multiple countries, and experience in account management and public relations through various positions. Nazza holds a degree in Communication, specializing in advertising and public relations, from Universidad Arturo Michelena, complemented by a digital marketing strategy course from Pontificia Universidad Católica de Chile.