Luis Martinez

Luis Martinez is a seasoned digital marketing professional with extensive experience in managing and strategizing digital media campaigns for prominent clients across various sectors. Currently serving as Digital Account Manager at SomosSapiens since June 2022, Luis oversees client management for both private sector clients like Altamira DoValue and LoxamHune, and public sector clients at the ministerial level, focusing on lead generation and visibility strategies. Prior roles include Digital Media Director for L'Oréal at Publicis Media, where Luis developed digital strategies across Central America, and leadership positions at Zenith and Publicis Venezuela, managing large teams and overseeing accounts for major brands such as Nestlé and Heineken. Luis holds a degree in Advertising from Instituto Universitario de Nuevas Profesiones.