Michael Bridwell

Vice President, Commercial Sales at Sonance

Michael Bridwell has a diverse work experience spanning multiple industries. Michael began their career as a Marketing and Creative Department member at Southern Wine and Spirits, where they were responsible for creating marketing and promotional materials. After that, they worked at The Zac Team, RE/MAX Atlanta Intown as a Marketing Director, developing and executing various marketing programs.

In 2002, Michael started their own business, Bridwell Consulting Group, where they served as the Owner/Principal. Michael managed advertising and marketing strategies for clients from different industries and led projects such as creating the Cleanshow Directory.

Michael then transitioned to the AV industry, joining Digital Projection International as a Marketing Communications Manager. In this role, they focused on developing marketing strategies and implementing advanced marketing automation and analytics. Michael later became the Director of Marketing, overseeing the messaging and implementation strategies for all marketing and communication efforts.

In 2014, Michael shifted to the role of Vice President, Marketing and Home Entertainment at Digital Projection International, where they continued to support the company's marketing and communication strategies while also focusing on strategic opportunities in the home entertainment space.

In 2017, they joined Screen Innovations as the Vice President of Sales and Marketing before moving on to their current role at Sonance. At Sonance, Michael initially served as Director, Commercial Sales, before being promoted to the position of Vice President, Commercial Sales. Michael is responsible for leading the company's expansion in the Commercial channel and ensuring the delivery of value to customers.

Throughout their career, Michael has demonstrated integrity, drive, and innovation in their various roles, contributing to the success of the companies they have worked for.

Michael Bridwell obtained a Bachelor of Arts degree in Communications from the University of South Carolina. During their studies, they focused on English Literary Criticism and Technical Writing. In addition, they obtained a certification in Silverpop Fundamentals from the Silverpop Engage Certification Group in August 2013.

Links

Previous companies

Digital Projection logo

Timeline

  • Vice President, Commercial Sales

    December, 2019 - present

  • Director, Commercial Sales

    October, 2017

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