Juan Carlos Iriarte

Juan Carlos Iriarte has extensive experience in commercial management, currently serving as Vicepresidente Comercial at SONDA COLOMBIA since May 2012, responsible for the administration of various business lines and leading commercial strategies and teams. Prior roles include Director de Desarrollo de Negocio at Indra, overseeing outsourced operations and developing value-added services, and Gerente Comercial, focusing on product and service marketing, sales budgeting, and managing large accounts. Iriarte's career began at Banco Superior S.A. as GERENTE DE PRODUCTO, leading financial product management and development. Educational qualifications include specialized degrees in Commercial Management, Marketing, and Industrial Engineering from institutions such as Universidad EAN, University of Queensland, and Universidad Católica de Colombia.