Sonder
Edward Yuen currently serves as Head of Product at Sonder, a position held since December 2023. Previously, Edward was Country Manager at Proxy, where responsibilities included establishing the brand and overseeing end-to-end customer activities. Edward also worked at Amobee as Head of Platform, Services & Solutions, after the acquisition of Videology, where the focus was on unifying product lines and enhancing customer success. At Videology, Edward held roles from Vice President of Engagement & Operations APAC to Director of Operations APAC, driving engagement strategies and expanding business models in key Asia-Pacific markets. Earlier career experiences included Director of Operations at The Video Network, Head of Advertising Technology at Yahoo!7, and various engineering roles at Yahoo! Australia & NZ, Motorola Australian Research Centre, and Cirrus Real Time Processing Systems. Edward holds a Bachelor of Engineering in Computer Science from UNSW, completed in 2001.
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Sonder
Sonder is the global authority on owned media. We have valued & unlocked over $10Bn of owned media revenue for businesses like American Express, Virgin, Shell, British Airways, Kelloggs, KFC, Telstra, Woolworths Group, Optus, Coles Group, Endeavour Group, Commonwealth Bank, David Jones, BIGW, Velocity, Crown, Rebel, Myer, Officeworks, NRMA & Stockland. If you want to value, benchmark or unlock your owned media assets, please get in touch with our Founder at jonathan@sondermedia.com.