Alex Blahunka

Director, Lifecycle Marketing at Songfinch

Alex Blahunka has a diverse work experience in various roles and industries.

In 2012, Alex worked as an Operations Associate at Ann Arbor T-Shirt Company. From 2013 to 2014, Alex worked as a Financial Operations Associate and later as a Media Planner at SMG Performance Marketing.

From 2014 to 2016, Alex held the role of Platform & Exchange Account Manager III at Yahoo, where they managed trading desk and agency platform sales accounts.

In 2016, Alex joined Spark Foundry as a Supervisor in Analytics & Data Management, where they executed ad operations, provided analytics reports, and supervised an analyst.

From 2016 to 2017, Alex worked as an Integrations Engineer at Moat, an Oracle company, where they implemented and analyzed ad tracking campaigns for publishers and brands.

At ParkWhiz, from 2017 to 2018, Alex served as a Marketing Technology Manager, leading marketing operations and growth initiatives and optimizing attribution models.

From 2018 to 2021, Alex held various roles at Mindshare, including Associate Director of Business Intelligence and Director of Partner Business Intelligence, leading marketing analytics teams and developing measurement frameworks.

In 2021, Alex joined Mammoth Growth as a Lifecycle Marketing Lead and Senior Consultant, focusing on questions and tools related to business growth and client reporting.

Currently, Alex is working as a Senior Lifecycle Marketing Manager at Songfinch.

In addition to their employment history, Alex also runs Blahunka.Ops LLC, where they offer freelance services in marketing analytics, customer acquisition, and retention.

Alex Blahunka began their education at Herbert Henry Dow High School from 2005 to 2009. They obtained a Bachelor of Arts (B.A.) degree in Political Science from the University of Michigan, where they studied from 2009 to 2013.

In terms of additional certifications, Alex obtained a Programmatic Certification from Spark SMG in September 2014. They also achieved various certifications from Coursera, including "Business Analytics for Decision Making," "Inferential and Predictive Statistics for Business," "Machine Learning with H2O Flow," "Predictive Analytics for Business with H2O in R," and "Predictive Modeling and Analytics," all obtained in February 2021. Additionally, they obtained a "Braze Certified Administrator" certification from Braze in July 2022.

Links

Timeline

  • Director, Lifecycle Marketing

    January 1, 2024 - present

  • Senior Lifecycle Marketing Manager

    May, 2023