Alex Guiva

Alex Guiva serves as a board member for multiple companies, showcasing a diverse portfolio in various industries. Presently involved with PRETZILLA®, Benestar Brands, Iconic IP Interests, and SongVest, Alex also holds the position of partner at Highlander Partners, LP since 2004. Previous roles include chairmanship at Bevolution Group and board memberships at Twitchell Technical Products, Bettera Brands, Kernel Season's, and Lund International. Alex's extensive experience encompasses sectors such as food, beverage, automotive accessories, and intellectual property management.