Lauren Minella

Senior Director Of Content Strategy at Sonic Automotive

Lauren Minella has a diverse work experience spanning various roles and industries. Lauren is currently working at Sonic Automotive as the Senior Director of Content Strategy and has previously held positions such as Senior Director of Social Media and Director of Social Media & Online Reputation Management. In these roles, they have been responsible for developing and executing social media strategies, managing external partners, and optimizing advertising budgets. Prior to Sonic Automotive, Lauren worked at bohan Advertising as a Senior Social Media Strategist and at SmileDirectClub as a Global Senior Marketing Manager, where they led influencer marketing and content creation efforts. Lauren also has experience at 360i as an Associate Director and Senior Manager in PR & Influencer Marketing, at Cohn & Wolfe as an Account Executive and Assistant Account Executive, and at Rafanelli Events, the Boston Museum of Science, Allied Integrated Marketing, The Walt Disney Company, and Boston University in various internship roles.

Lauren Minella completed a Digital Marketing Certificate from Vanderbilt University in 2020-2021. Lauren holds a Bachelor of Science (B.S.) degree in Public Relations from Boston University College of Communication, which they obtained between 2008 and 2012. Prior to that, they attended Moravian Academy from 2004 to 2008.

Links

Previous companies

Disney logo
Boston University logo
360i logo
bohan Advertising logo

Timeline

  • Senior Director Of Content Strategy

    July, 2023 - present

  • Senior Director Of Social Media

    April, 2023

  • Director Of Social Media & Online Reputation Management

    February, 2021