Ellice Yi

Ellice Yi serves as the Global Senior Brand Manager for DTC Promotions at Sony Interactive Entertainment since March 2021, where responsibilities include leading the strategic planning and execution of global marketing plans for digital games and managing cross-functional teams to execute integrated campaigns. Prior to this role, Ellice held various positions at LG Electronics, including Brand Manager and Senior CRM Manager, where notable achievements included winning a Gold Sabre Award for Best Brand Activation and revitalizing email marketing strategies to significantly increase engagement. Earlier experience includes roles at Salesforce and WebMD, focusing on campaign management and digital marketing initiatives. Ellice holds a Bachelor of Science degree in Economics and Business Administration with a concentration in International Business from Towson University.