Walter Gross

Walter Gross is a seasoned professional in digital marketing and audience development with over two decades of experience in the music industry. Currently serving as Senior Director of Audience Development & Strategy at Sony Music Entertainment since September 2015, Walter previously held key positions including Director of Digital Marketing at D'Addario & Company, Inc., and Senior Director of Digital Marketing & Technology at Universal Music Group. Walter's expertise extends to overseeing the design and implementation of digital initiatives, managing teams focused on UI/UX, and enhancing digital consumer experiences. Early career roles included Director of Interactive Media at Wind-up Entertainment and Head of Marketing and Content Creation at Second Floor Music. Walter holds a Bachelor of Arts degree in Jazz Composition from Berklee College of Music.