Naveed Bashir

Naveed Bashir is an accomplished executive with extensive experience in the textile and garment industry, currently serving as the Vice President of Marketing at Soorty Enterprises Pvt. Ltd. since March 2024. Previously, Naveed held the position of Executive Director at Rajby from February 2022 to January 2024, driving the expansion of denim garment exports to prominent retailers like Inditex and H&M, and successfully leading post-COVID organizational restructuring. As Chief Operating Officer at Azgard Nine Ltd. from August 2018 to February 2022, Naveed fostered relationships with top global brands and navigated financial challenges posed by the pandemic. Additional experience includes roles at Softwood Pvt Ltd, where Naveed transformed the company into a successful export-focused business, and earlier positions at Softwood, Nishat Chunian Group, and academic achievements including an MBA from Lahore University of Management Sciences and a CFA finalist designation.