Zarina Yakupova

Zarina Yakupova is a highly experienced professional in client service and digital transformation, currently serving as the Client Service Director at HOPSCOTCH Season since October 2021. Previously, Zarina held positions as a Consultant at Emakina.FR, where responsibilities included developing project recommendations in digital marketing and unified commerce, and as a Consultant in Digital Customer Experience at Capgemini Invent, focusing on strategic framing, operational management, and optimization of digital projects. Early career experience includes sales business development at L'Oréal, emphasizing key account management and marketing analysis, as well as auditing at EY, where Zarina performed financial audits. Educational qualifications include a Master's degree in Strategy and Management of International Business from ESSEC Business School and two Master's and Bachelor's degrees in Economics and Business Administration from Paris-Pantheon-Assas University.