Alice Kwak

Alice is a holistic and growth-oriented marketer who brings 25+ years of deep and broad experience in transforming marketing and customer-related operating models to their next & future state level. Alice’s core strength is her ability to bring together the company’s brand strategy with consumer experience frameworks and advanced analytics-based, integrated-marketing approaches.

Alice has extensive experience with leading transformation projects in large and small companies in many industries including luxury retail, consumer financial services, wellness, travel, etc. She was Tiffany & Co’s Global VP of Brand Marketing and subsequently their Global VP of Customer, eCommerce & Omnichannel Marketing.

Alice also led several growth-oriented marketing teams at American Express and has been a strategic marketing consultant at various stages throughout her career.

At Sophelle, Alice will be leading projects to advance the short- and longer-term growth path of their clients by tapping into, intersecting, and evolving the company’s underleveraged growth-driving assets: their brand, customers and next-level marketing and customer experience operating models and strategies.