Aiden Hirshfield

Aiden Hirshfield, PhD, currently serves as UX Research Manager at Sorenson Communications and hosts a podcast through Media Psyched. Prior roles include UX Research Mentor at adplist.org and Brand Consultant & Research Advisor at Olivefield & Co., where Aiden focused on helping tech startups and entrepreneurs establish brand identities. Aiden has extensive experience in managing research programs, particularly at West Monroe, where Aiden enhanced product development efficiencies and led user experience research for various industries. Notably, Aiden also held positions at Best Buy, Financial Services, and Fielding Graduate University, contributing to educational initiatives and marketing strategies. Aiden possesses advanced degrees in media psychology and business administration, complemented by a rich background in film and video studies.