Jennifer Cho

VP Marketing at Soundable Health

Jennifer Cho has extensive experience in marketing, business development, and public relations. Jennifer began their career in 2005 as a Graduate Student Researcher at the David Geffen School of Medicine at UCLA, where they pioneered Cerenkov Luminescence Imaging (CLI) and its in-vivo and in-vitro applications. Jennifer also evaluated CCD/CMOS/EMCCD camera performance and served as a consultant to manufacturers. In 2007, they interned at Samsung Electronics, where they investigated the performance parameters for CMOS image sensor design.

In 2010, Jennifer Cho became the Director of Business Development at SOFIE, where they arranged and managed global distribution of the company PET system. Jennifer also strategized and created marketing and branding for preclinical PET and radiochemistry systems. In 2013, they joined MILabs as a Business Director and Consultant, where they lead sales and business development meetings and performed sales/marketing/training presentations for clients and employees.

In 2015, Jennifer Cho became the VP of Marketing at ENCORED Inc, where they performed market analysis, optimized product-market fit (PMF), defined the industry-specific value proposition, and developed the go-to-market (GTM) strategy for solutions. Jennifer also created sales and marketing collaterals including product website, mobile app UX, sales presentations, brochures, technical data sheet, etc.

In 2021, Jennifer Cho joined Millibatt as Head Of Business Development, where they iterated and optimized product-market fit. Jennifer also lead business development and go-to-market strategies with all marketing initiatives including press releases, periodic marketing campaigns, and media interviews.

Finally, in 2022, Jennifer Cho became the VP Marketing at Soundable Health.

Jennifer Cho obtained a Bachelor of Science in Physics from Yonsei University between 1999 and 2003. Jennifer then pursued a Doctor of Philosophy in Biomedical Physics from the David Geffen School of Medicine at the University of California, Los Angeles, which they completed in 2010.

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Timeline

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    VP Marketing

    October, 2022 - present