Ana Vargas

Senior Marketing Manager at Sounding Board

Ana Vargas has a diverse background in marketing, with their most recent position being a Senior Marketing Manager at Sounding Board, Inc. In this role, they led the top of the funnel and demand generation team, establishing campaigns across various channels such as digital advertising, events, SEO, lead nurturing, and intent targeting. Prior to this, they were a Marketing Team Lead at the same company, where they were responsible for developing and executing multi-channel marketing campaigns, collaborating with different departments, and tracking ROI. Ana also has experience as a Marketing Manager at Sounding Board, Inc.

Before their time at Sounding Board, Inc., Ana worked at the NeuroLeadership Institute. There, they held the position of Digital Marketing & Data Specialist, where they provided performance reports, collaborated with the sales team to increase SQLs, and oversaw a website redesign that resulted in a 50% increase in demo conversions. Additionally, they were a Marketing Data Analyst, responsible for preparing reports, managing the global database, and tracking customer acquisition sources. Ana began their career as a Marketing Intern at the institute.

Overall, Ana Vargas has demonstrated their expertise in various marketing roles, showcasing their skills in campaign management, cross-functional collaboration, data analysis, and strategic decision-making.

Ana Vargas attended Montclair State University and earned a Bachelor of Arts (B.A.) in Communication and Public Relations. The start and end years of their education at Montclair State University are not provided. Additionally, Ana Vargas also attended Central Connecticut State University, but the degree name and field of study for this institution are not specified.

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Timeline

  • Senior Marketing Manager

    January, 2023 - present

  • Marketing Team Lead

    January, 2022

  • Marketing Manager

    May, 2021

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