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Samantha H.

Digital Strategy at Soupergirl

Samantha H. has a diverse work experience ranging from digital strategy to customer service. In 2020, they worked as a Digital Strategy Manager at Soupergirl, where they managed the digital marketing for a national CPG brand, including planning the monthly editorial calendar for social media and email, creating content for various platforms, and deploying paid social media and Google advertising. Prior to that, they worked as a Guest Service Representative at The Mayflower Hotel, where they greeted guests, provided information and assistance, and managed guest check-ins and check-outs. From 2016 to 2019, Samantha worked at Vectorworks, first as a Social Media Coordinator, responsible for social media strategy and content creation, and later as a Communications Coordinator, assisting with public relations efforts and managing a project budget for social media advertising. Before that, they gained experience as a Social Media Marketing Intern at Mezzohead Media Corporation, where they helped create and implement a social media strategy. Samantha also has experience in customer service, having worked as a Library Aide at the City of Norfolk, VA from 2013 to 2015, where they processed and filed library materials, implemented a time-management system, and provided customer service to patrons.

Samantha H. obtained their Bachelor's Degree in English Language and Literature from Old Dominion University, where they studied from 2013 to 2015. In terms of additional certifications, they received a Social Media Marketing certification from Coursera in October 2018. In June 2017, they obtained a Social Marketing Certification from Hootsuite Academy. Furthermore, Samantha acquired multiple certifications from the Google Digital Academy (Skillshop). In July 2020, they obtained the Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Individual Qualification.

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