Monica Palenzuela

Senior Manager, Children’s Brands And Events Strategy at Sourcebooks

Monica Palenzuela is a skilled marketing professional with extensive experience in publicity and event strategy, particularly within the children's book sector. Currently serving as the Senior Manager of Children's Brands and Events Strategy at Sourcebooks, Monica focuses on enhancing author visibility and building key partnerships. Previous roles include leading strategic planning and coordination for major author tours at Scholastic, along with a significant tenure as Brand Publicity Manager where comprehensive campaigns for branded and licensed properties were executed. Monica's background also includes project management and public relations across various organizations, including the Library of Congress and entertainment industry firms, demonstrating a robust skill set in communication, marketing, and brand management. Monica holds a Master of Education in Curriculum and Instruction with an emphasis on Children's Literature from Penn State University, as well as additional qualifications in winemaking and wine education.

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