Public Relations Senior Account Executive

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.

Having worked in comms for a number of years, SourceCode’s Senior Account Executives are expected to have developed a solid media network and an aptitude for working with media to co-create stories. We want our team members to be given responsibilities and opportunities to help them grow as professionals. Opportunity is earned and is celebrated across the wider team.

Salary Band:
$70,000 - $80,000

What You’ll Do:

• Begin to build rapport and trust with client contacts and assuming the lead client contact role for all tactical matters; guide and lead client calls and meetings where needed
• Develop pitches, build accurate target media list in Muck Rack, draft thoughtful briefing materials, engage with media, and build core reporter relationships to drive results for clients
• Analyze Muck Rack data to draw out themes and trends and inform more effective engagement strategies, client counsel, and where pivots are needed
• Understand client roster & being strategic about leverage cross-client opportunities
• Read and share relevant news each day with teams and clients; demonstrate understanding of client media priorities
• Consume industry news to understand how it might impact or connect to clients; lead fuel rapid response
• Effectively track speaker/awards/events/ed cals/seasonal calendar to maximize client success
• Research and identify targeted influencers
• Social calendar management and content creation; build integrated strategies
• Deliver call/meeting reports to team leads for review, requiring minimal edits each time
• Responsible for reporting, including drafting agendas, action items, priorities and recap emails
• Project manage account work across teams, building and tracking tasks in Asana
• Take the lead on the development of written communication such as press releases, blog posts, award entries/speaking submissions, and longer length bylines to brief
• Brainstorming and creative thinking; be vocal contributors across all elements of campaigns but most notably in internal and client brainstorms and planning sessions to contribute to team success
• Respond/communicate to internal requests in a timely manner
• Demonstrate understanding of client goals and KPIs; alert team members if tasks/KPIs are delayed or off track & have some recommendation about how to remedy
• Participation in business development – research and synthesize information, provide input into proposal development, and take an active role in the pitch meeting
• Begin to mentor and coach junior team members for success